JD Miller on Aligning Sales & Marketing to Scale in High-Pressure GTM Plays

In this week’s Back On T-R-A-C-K episode, we speak with JD Miller, Go-To-Market Consultant and best-selling author of “The CRO’s Guide to Winning in Private Equity”. He’s spent decades rebuilding revenue engines inside PE-backed and high-growth SaaS companies.JD will break down:How to build a unified “SMarketing” cultureWhat PE-backed companies get right (and wrong) about GTMHow to lead sales, marketing, and customer teams under one value-creation planThe operational shifts that improve speed, clarity, and pipelineIf you’re building a revenue system that needs to scale inside pressure and complexity, this episode will give you a roadmap.