Jeff Binek x Adding A Low Barrier Offer To Your CrossFit Gym

Jeff Binek owns two successful CrossFit affiliates in Columbus, OH and has also made the move to purchase one of the buildings his gyms are located within.  Sounds like a smart guy, right? He is.  I've had the pleasure of working with Jeff when he was wanting to develop and establish a LBE model inside of his CrossFit business and on today's interview we dive deep into how that looks, why it happened and what Jeff learned along the way.