Jeff Eaton: Content Observability in Complex Systems

from Content Strategy Insights · host Larry Swanson

Modern content systems are complex and abstract, presenting problems for managers who want to understand how their content is performing. At Autogram, Jeff Eaton and Karen McGrane have developed a content observability framework to address this complexity. Their framework evaluates the composition, quality, health, and effectiveness of content programs to help enterprises measure the return on their content investment. https://ellessmedia.com/csi/jeff-eaton-2/

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This episode was published on April 21, 2025.

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