Jeff Ferguson On Issues With SEO Studies & Ranking Factor Studies

In part one, we go through Jeff Ferguson's long history in search marketing. In part two, we pick up with him starting his own agency. Then in part three we talk about the state of SEO studies. In short, he goes off on his rant on SEO studies done on ranking factors and other areas. In short, he was not a fan of those studies and he wrote a lot about how they were done wrong. He wasn’t saying the intent was wrong, the companies that made these studies really wanted to help. But doing ranking factor studies are just too hard and really hard to prove. Of course, it ruffled a lot of feathers in the SEO community. But he goes through more on why he did what he did and what he wanted to get out of it. You can learn more about Jeff Ferguson at Amplitude Digital and follow him on Twitter @CountXero.