Jeffrey MacIntyre: Orchestrating Personalized Content Experiences

from Content Strategy Insights · host Larry Swanson

Scalable content personalization systems create huge value for businesses. Like most valuable endeavors, they're really hard to do well. Jeffrey MacIntyre orchestrates the activities - terminology and taxonomy work, metadata strategy, information architecture, and more - that help businesses build content operations that deliver the customer-focused experiences that consumers expect. https://ellessmedia.com/csi/jeffrey-macintyre/

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This episode is 31 minutes long.

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This episode was published on May 29, 2024.

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