Jeni Forman - Why She Buys
from The Fire Time Podcast Hosted by Tim Reed
If you're like most companies in our industry then your staff is weighted heavily towards the male side of the gene pool. When that's the case we can often overlook who it is that has the buying power in most transactions and it's... the woman! Consumer studies today are showing just how much buying power women have and it's something that many businesses are blind to. In today's episode, I sit down with Jeni Forman (Senior VP of US Sales and Marketing, Hearth & Home Technologies) to get her perspective on sales, marketing, the state of our industry, and yes, how to understand a woman's perspective when it comes to buying our products. In today's episode: Understand what a woman is looking for when they come into your business (the concept is simple, but most guys miss it) Discover why "requisite variety" is the key to not confusing our customers (this is a game-changer) Learn what the #1 issue facing our industry is (it's probably not what you think) Don't miss this conversation with one of the most prominent women in our industry and learn what your business can do to connect with customers like never before!
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