PODCAST · business
The Fire Time Podcast
by Tim Reed
Are you tired of presentations that are only half relevant to your business? Many speakers are not practitioners of their material, simply teachers—not so with The Fire Time Podcast. This podcast is for the hearth industry and by the hearth industry. Host Tim Reed has over a decade of experience in the hearth industry, making conversations with guests relevant and extremely practical. In Season One, Tim speaks with twelve hearth industry leaders and provides content relevant to any position, whether on the retail or manufacturing side. Hearth companies everywhere are lost because the landscape of business has changed dramatically in the last ten years. They are trying hard, but they just don’t know what to do. The Fire Time Podcast equips hearth companies to win by sharing ideas and innovation from the best minds in our industry. This podcast will give you the tools to move the needle in your company and win in the changing landscape. This podcast is the first of its kind—specific t
Episodes
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Corey Anthony - Conquering the Fear of Selling High-End
"Most people follow up about two times. But there's stats out there that prove purchases above ten thousand dollars only close on the fifth and sixth follow-up—or later." In this episode, Tim sits down with return guest Corey Anthony (Sales Manager, Stûv) live from the Compact Appliances open…
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Mastering the Sales Process in Your Company
"Sales is communicating wisdom to bring someone to the point of a decision." In this episode, Tim shares a class he taught at the HPB Expo in New Orleans called Mastering the Sales Process in Your Company. It's a solo deep dive into the seven-step framework he wishes someone had handed him 15…
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Gideon Honeycutt - Specialty Installation is Your #1 Asset (Part 2)
"The most expensive labor your customer pays for is the labor they have to do twice." This week, Tim sits down with Gideon Honeycutt (Sales Rep for Valor and Blaze King) for part two of our mini-series on specialty installation. Products are sold through more channels every year, and labor has...
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Specialty Installation is Your Number One Asset (Part 1)
"Service and installation is your moat—and I can't cross it." That's a direct quote from an AI agent when Tim asked how specialty retailers stack up against big box and e-commerce. In this episode—the first of a two-part series on the value of specialty installation—Tim shares a class he taught…
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Shelby Kardas - Build a Business Bigger than Yourself
"It kills more people every year than HIV, tuberculosis, and malaria combined." In this episode, Tim sits down with Shelby Kardas (Executive Director, StoveTeam International) to talk about the smoky-kitchen crisis affecting half the world's population—and why supporting a cause bigger than your...
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Jonny Holsten - Learn to Sell Across the Bridge
"Do you want them asking those questions to ChatGPT or their buddy who's a contractor—or do you want them asking you?" In this episode, Tim kicks off Season 17 with Jonny Holsten (Owner and Sales Trainer, bridgeselling.com), author of Fix Your Broken Sales Calls. Jonny built a six-step framework...
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What's Your Return on Luck? (FTM Rapid Reaction Series)
While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. This week, Tim closes out the series reacting to an article he wrote titled, "What's Your Return on Luck?" (released in the September 2023 issue of The...
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Tomorrow's Customer (FTM Rapid Reaction Series)
While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Peter Parsons titled, "Tomorrow's Customer" (released in the March 2026 issue of The Fire Time...
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"3 Tips for Increasing Throughput" (FTM Rapid Reaction Series)
While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Zack Estes titled, "3 Tips for Increasing Throughput" (released in the January 2025 issue of The Fire...
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"Enjoy Being Wrong" (FTM Rapid Reaction Series)
While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Gideon Honeycutt titled, "Enjoy Being Wrong" (released in the May 2026 issue of The Fire Time...
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"Build Careers, Not Just Crews" (FTM Rapid Reaction Series)
While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Dave Anderson titled, "Build Careers, Not Just Crews" (released in the February 2026 issue of The Fire...
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"The Revenue Triangle" (FTM Rapid Reaction Series)
While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Casey Harvey titled, "The Revenue Triangle" (released in the December 2025 issue of The Fire Time...
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"Wisdom from the Warehouse" (FTM Rapid Reaction Series)
While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Allen Newby titled, "Wisdom from the Warehouse" (released in the February 2026 issue of The Fire Time...
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"4 Ways to Get a Higher Return on Your Marketing Dollars" (FTM Rapid Reaction Series)
While we prepare Season 17 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Clay Dennis titled, "Four Ways to Get a Higher Return on Your Marketing Dollars" (released in the June 2026...
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Season 16 Finale - Q&A Episode
"You'd think eight out of ten people walk out with an estimate. Once you actually track it, it's under twenty percent every single time." In this episode, Tim closes out season 16 with the show's traditional Q&A—answering the sharpest questions listeners submitted while he was on the road…
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Dan Bonar - Win Business Through Relationships and Trust
"We are the immovable number two. And it's okay being the immovable number two." In this episode, Tim sits down with Dan Bonner (Vice President of Residential Sales, ICC Chimney) to unpack how a privately owned chimney company turned restraint into its sharpest competitive edge. Dan's spent the...
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Matt Bradley - Hiring and Inspiring Gen Z (Live from HPBExpo 2026)
"The most depressed, anxious, addicted, and self-destructive generation in American culture—we created this world." In this episode, Matt Bradley (Partnership Manager at WhyFire and Editor of The Fire Time Magazine) makes a provocative argument from his 2026 HPBExpo class: the reason you can't…
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Dane Harman, Karen Harman-Smeltz, and Peter Parsons - Cultivating a Mindset of Innovation and Excellence
"I can't sell Harman because there's a dealer too close to me, but I'd donate a kidney and my firstborn to get it." In this episode, Tim sits down with Dane Harman, Karen Harman-Smeltz, and Peter Parsons to trace how a burn pot rooted in anthracite coal became the backbone of one of the hearth...
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Kyle Titsworth - Don't Let Anyone Look Down on You Because You're Young
"Core values allow us to lead to a standard—without those core values, things can slip." In this episode, Tim speaks with Kyle Titsworth (General Manager and Partner, The Fireplace Showcase) about transitioning from manager to owner in a family business. Kyle shares insights from his journey…
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Tim Reed - How to Create Marketing Messaging
"It can never be too long, it can only be too boring." In this episode, Tim shares a class he taught in Denver, Colorado at AES Dealer Days, where he explores why most marketing messages in the fireplace industry fail—and reveals a simple framework that can triple your leads without spending a...
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April Sunshine Hawkins - Clear Mind, Clear Messaging: Why Great Marketing Starts on the Inside
"I've been looking for this kind of clarity in my life." In this episode, Tim talks with April Sunshine Hawkins (Former Co-Host of the Marketing Made Simple Podcast and Storybrand Private Workshop Instructor) about why most marketing fails and how to craft messages that actually resonate. April...
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Robert Schnell - The Customer is the Hero
"The customer doesn't want to hear your story—they want to hear how you can solve their problem." In this episode, Tim sits down with Robert Schnell (Principal, Arctic Sales) fresh from a StoryBrand marketing intensive in Nashville to unpack the messaging frameworks that actually drive sales....
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The 2026 HPBExpo Opening Session
"This is the conversation for you if you've been trying to think about how we ease the tension between retailers, distributors, and manufacturers." In this episode, Tim shares exclusive content from the HPB Expo opening session in New Orleans, featuring insights that were too important to wait…
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Dane Harman & Karen Harman-Smeltz - Build to a Standard—Not a Price (Live from the 2026 HPBExpo)
"It was my feeder and burn pot, they decided to make their own burn pot and change the design. That's where things didn't work very well for very long..." In this episode, Tim sits down with Dane Harman (founder of Harman Stoves) and his daughter Karen Harman-Smeltz for a rare father-daughter...
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Chris Schroeter - Your Market Is Bigger Than You Think (Live from the 2026 HPBExpo)
"Leadership is a game of trust at the end of the day. If you cannot trust people doing what they do best and better than ourselves can do, you're not going to move forward." In this episode, Tim sits down with Chris Schroeder (CEO, Napoleon Products) to explore how a family business evolved from…
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Don & Kris Richardson - Leading at the Speed of Trust (Live from the 2026 HPBExpo)
"If you don't make the hard decisions, you actually make it worse for yourself—but they're very difficult." In this episode, Tim sits down with Don and Kris Richardson (founders of RPG Brands) to unpack their remarkable journey from humble beginnings to industry empire. Don started with his wife...
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Courtney Hammer - The Power of Small Gestures (Live from the 2026 HPBExpo)
"I hate huge. I don't like meetings. If I get sucked into a meeting, I always want to have a list of things that need to be addressed afterwards and a time frame from when you need to check in, to be able to get it done." In this episode, Tim talks with Courtney Hammer (Office Manager, Sutter…
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Kenneth Walker - 5 Steps for a Winning Showroom (Live from the 2026 HPBExpo)
"The purpose of your showroom is to sell the in-home visit." In this episode, Tim sits down with Kenneth Walker (Owner, Firewalker Sales) at the HPV Expo in New Orleans to break down the five principles of a winning showroom. Kenneth's approach transforms showrooms from overwhelming product dumps...
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Kurt Rumens - Don't Wait to Get Picked (Live from the 2026 HPBExpo)
"Don't blame the other guy. Take responsibility for it. And I think there's so much that can be done." In this episode, Tim sits down with Kurt Rumens (President, Travis Industries and founder of Lopi Stoves) at the HPBExpo in New Orleans. Kurt shares the unlikely journey from rock-and-roll…
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Stop Quoting. Start Selling (Live from the 2026 HPBExpo)
Welcome to Season 16 of The Fire Time Podcast—and for the first time ever, we're on video. To kick things off, Tim steps in for Gideon Honeycutt at the 2026 HPBExpo to teach a session on breaking free from the quote trap—the costly cycle where salespeople fail to show customers why a product...
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Tim Reed - Don't Fall Asleep At the Wheel
On his the way to the 2026 HPBExpo in New Orleans, Tim takes a break from Rapid Reactions to share an audio article from the upcoming 2026 Fire Time Journal, the yearly printed playbook for running a hearth retail business, featuring the best of the industry. Listen to Tim's article titled…
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*Replay* Clay Dennis - Building a Business That You Can Sell
While we prepare for Season 16 of the podcast, we're taking a break from our Fire Time Magazine Rapid Reaction series to reply a conversation that Tim had with Grant Falco about the first step to build a heartbeat report for your company—the weekly traffic count. Here are the original show notes:...
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*Replay* Grant Falco - Building the Heartbeat Report (Traffic Count)
While we prepare for Season 16 of the podcast, we're taking a break from our Fire Time Magazine Rapid Reaction series to reply a conversation that Tim had with Grant Falco about the first step to build a heartbeat report for your company—the weekly traffic count. Here are the original show notes:...
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*Replay* Stan Campbell - Mission, Vision, Core Values, Goals, and Objectives
While we prepare for Season 16 of the podcast, we're taking a break from our Fire Time Magazine Rapid Reaction series to reply a conversation that Tim had with Stan Campbell about the value of building your organization the right way. Here are the original show notes: If you walked up to your…
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Tim Reed - The Journey: Part 2 (FTM Rapid Reaction)
While we prepare Season 16 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article he just wrote titled, "The Journey: Part 2" (released in the February 2026 issue of The Fire Time…
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Ryan Przybylski - 5 Building Blocks of a Strong Company Culture (FTM Rapid Reaction)
While we prepare Season 16 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Ryan Przybylski titled, "5 Building Blocks of a Strong Company Culture" (released in the February 2025 issue…
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Kim Davis - Value First, Discounts Second (FTM Rapid Reaction)
While we prepare Season 16 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Kim Davis titled, " Value First, Discounts Second" (released in the November 2025 issue of The Fire Time...
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A Guide to the 2026 HPBExpo
This week, Tim walks through the Fire Time Guide to the 2026 HPBExpo in New Orleans (March 18-21), breaking down day-by-day strategies to maximize your time at the industry's biggest annual event. From affiliate parties to education sessions to the first-ever Fire Time Karaoke After Party, Tim...
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Dax Johnston - 3 Tips to Transform Industry Rookies Into Hearth Pros (FTM Rapid Reaction)
While we prepare Season 16 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Dax Johnston titled, "3 Tips to Transform Industry Rookies Into Hearth Pros" (released in the September 2025...
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Peter Parsons - Let’s Rethink Efficiency in the Hearth Industry (FTM Rapid Reaction)
While we prepare Season 16 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to an article by Peter Parsons titled, "Let’s Rethink Efficiency in the Hearth Industry" (released in the October 2025 issue of…
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Starting Well - How Putting First Things First Drives Meaningful Results (FTM Rapid Reaction)
While we prepare Season 16 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to his article "Starting Well - How Putting First Things First Drives Meaningful Results" (released in the February 2024 issue of...
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"168 Hours: Reclaiming Balance Between Work and Family" by Clay Dennis (FTM Rapid Reaction)
While we prepare Season 16 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to Clay Dennis' article "168 Hours: Reclaiming Balance Between Work and Family" (released in the November 2025 issue of The Fire...
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Q&A Episode
Tim wraps up Season 15 of the Fire Time Podcast with the holiday tradition of a Question and Answer episode where he reviews submissions from listeners and responds to a wide range of topics from this season of the podcast. Questions include: What should the average margin be on fireplaces and...
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Matt Bradley - Episode 320 - Matt Bradley - A Skeptic's Guide to AI
"AI should do your laundry and dishes so you can do art and writing." This week, Tim sits down with Matt Bradley (Partnership Manager at WhyFire and editor of The Fire Time Magazine) to discuss the thoughtful use of AI in business—and the critical distinction between tools that enhance our…
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Grant Falco - Sales is a Race to 10 Points
"Try to win the games that no one else realizes they're playing." This week , Tim dives into one of his favorite quotes with its proverbist, Grant Falco, President of Falcos Spokane. They explore everything from greeting customers, to effort towards finding answers, to how your parking lot looks,...
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Steve Marshman - Why Everyone Should be Planning for Retirement
"Money does not buy security. Money does not buy freedom. It does buy flexibility." This week , Tim sits down with Steve Marshman to talk about financial investing to create wealth future wealth. In a change of pace from podcast topics of sales, marketing, or leadership, they dive into thinking...
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Gary Yoder - Serve First, Win Second
"At the core - every interaction, every connection that we make, we try not to ever look at an order as just another dollar. It's an interaction with someone." In this episode, Tim is joined by Gary Yoder, President of Sales and CMO at Stoll Industries, to discuss generosity and their notoriously...
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What's Best Next? Prioritizing the 4 Critical Tasks of a Salesperson
"How do we make the most of the time that we have, realizing that there are so many things pulling at us for our focus and attention?" This week, Tim shares one of his courses from the 2025 Digital Fire Time Summit. In his course, Tim talks about: Managing the tension of the "whirlwind" and the...
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Kenneth Walker - Showrooms Part 3
"We're treating people the way we want to be treated." This week, Tim and Kenneth Walker pull a hat trick for a Part 3 of their discussion about the process of building a winning showroom. In this episode, Tim and Kenneth wrap up the showroom miniseries answering questions and talking about: What...
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Sales Lessons from Pat Butson
"Sales is a 30-minute love affair." This week, Tim shares lessons from Pat Butson, a hearth industry legend who became Tim's sales mentor in his retirement. With four decades of experience at Vermont Castings, Majestic, and Whitfield—plus a legendary handshake as a national arm wrestling...
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ABOUT THIS SHOW
Are you tired of presentations that are only half relevant to your business? Many speakers are not practitioners of their material, simply teachers—not so with The Fire Time Podcast. This podcast is for the hearth industry and by the hearth industry. Host Tim Reed has over a decade of experience in the hearth industry, making conversations with guests relevant and extremely practical. In Season One, Tim speaks with twelve hearth industry leaders and provides content relevant to any position, whether on the retail or manufacturing side. Hearth companies everywhere are lost because the landscape of business has changed dramatically in the last ten years. They are trying hard, but they just don’t know what to do. The Fire Time Podcast equips hearth companies to win by sharing ideas and innovation from the best minds in our industry. This podcast will give you the tools to move the needle in your company and win in the changing landscape. This podcast is the first of its kind—specific t
HOSTED BY
Tim Reed
CATEGORIES
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Frequently Asked Questions
How many episodes does The Fire Time Podcast have?
The Fire Time Podcast currently has 368 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Fire Time Podcast about?
Are you tired of presentations that are only half relevant to your business? Many speakers are not practitioners of their material, simply teachers—not so with The Fire Time Podcast. This podcast is for the hearth industry and by the hearth industry. Host Tim Reed has over a decade of experience in...
How often does The Fire Time Podcast release new episodes?
The Fire Time Podcast publishes regularly with 368 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Fire Time Podcast?
You can listen to The Fire Time Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Fire Time Podcast?
The Fire Time Podcast is created and hosted by Tim Reed.
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