Jennifer Katrulya - Mastering Your ROI

Today’s guest, Jennifer Katrulya, is a Partner at Citrin Cooperman and is considered a pioneer of the outsourced/virtual CFO, advisory, and accounting services space. She is credited with helping hundreds of companies in all phases of growth implement best practices and position themselves for profitable and successful ROI at exit. Jennifer is a nationally recognized strategic and operations advisor for high-growth technology, service-based, and healthcare companies who are committed to choosing to achieve results over making excuses. Welcome to the show, Jennifer! 1. You are a CPA, but you focus on helping companies as a Chief Operating Officer, an Operating Partner, and/or often as part of helping a company with their business development strategy. How did your career evolve, that has led you down these paths?  2. What should a business owner or company do today, if they know they want to build toward the optimal exit?  3. What are you seeing company leaders do right now, that you wish you could change? Listeners who contact Jennifer on LinkedIn or by emailing [email protected] will receive a complimentary ROI Mastery Best Practices e-book, and an invitation to our next ROI Mastery Bootcamp, which starts March 22nd.