Jennifer Thompson, Sr. Customer Marketing Manager at Amperity, on Your Greatest Sales Team

In this episode, Sunny sits down with Jennifer Thompson, Senior Customer Marketing Manager at Amperity, to discuss the evolution of customer marketing, building advocacy programs, and why your happiest customers deserve more attention than they're getting.Jennifer shares her journey from account management to pioneering customer marketing roles, including how she helped the Seattle Seahawks tell their fan engagement story in record time. We dive deep into what makes great customer marketers, how to prove your value internally, and why customer marketing is about so much more than just case studies.Whether you're new to customer marketing or a seasoned pro, Jen's insights on the customer journey flywheel, working with AI tools, and creating advocates at every touchpoint will inspire you to think differently about your role.Chapters00:00 Introduction and Guest Welcome00:35 Jen's Career Beginnings01:33 Transition to Customer Marketing07:08 Impact of AI in Marketing11:11 Customer Success Stories19:43 Characteristics of a Successful Customer Marketer22:51 Building Internal Support23:40 Creating Advocates and Proving Value28:48 Examples of Great Marketing33:30 Favorite Apps, Technologies, and RecommendationsResources & Links MentionedPeople:Jennifer Thompson - https://www.linkedin.com/in/jennifer-t-/Sunny Manivannan - https://www.linkedin.com/in/sunnymanivannan/Case Studies:Seattle Seahawks Case Study - https://amperity.com/customers/seattle-seahawksExtra:Witches of Moonshyne Manor - https://www.goodreads.com/book/show/60421214-the-witches-of-moonshyne-manor