Jenny Scribani: A Messaging Framework for Content Practitioners

from Content Strategy Insights · host Larry Swanson

Aligning brand messaging for a variety of customer segments across a number of communications channels is a complex endeavor. Jenny Scribani has developed a messaging framework that streamlines the process of communicating brand messaging to colleagues across a variety of content practices, letting them focus on the task at hand. https://ellessmedia.com/csi/jenny-scribani/

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This episode was published on October 4, 2023.

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