Jeremy Butler on rebuilding and reconnecting with Sale Shark fans

from Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sean catches up with Jeremy Butler, General Manager of Sale Sharks Rugby Club on the latest podcast. Jeremy chats with Sean about his role at the Sharks to restructure their internal operations in order to change the way they engage fans and fill stands. On this podcast you'll learn about: How Jeremy's background in journalism led him to working in sports What the Sharks did to identify their customers What their target customer looked like The importance of data in their rebuild What it's like being the one of the leading professional Rugby Union clubs in Europe and the pride of the North West https://sportsgeekhq.com/podcast/jeremy-butler-sale-sharks/

Episode metadata supplied by the publisher feed · Published Jul 6, 2016

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Jeremy Butler on rebuilding and reconnecting with Sale Shark fans

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This episode was published on July 6, 2016.

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