Jeremy Horowitz: The Untold Truth About Shopify Plus and the App Stacks Behind 8-Figure Shopify Brands

What if I told you that 45% of Shopify stores doing over $1M a year don’t use a reviews app? In this episode, I sit down with Jeremy Horowitz, ex-Gorgias, investor, and the guy who’s worked with Kim Kardashian and over 17,000 Shopify brands. We got to dig deep into the hidden data behind what 7-figure Shopify merchants are really using to grow. We talk app adoption trends, Shopify Plus vs Advanced (and why Plus might be a trap), repeat order rates that attract investors, and what most merchants are doing wrong when it comes to subscriptions and reorders. If you want to get into the top 3% of all Shopify merchants, this episode’s your blueprint. Key Take-aways 84% of million-dollar Shopify stores use email/SMS — but only 55% use reviews Shopify Plus isn’t the golden ticket — most brands under $20M may be better off on Advanced The real reason Shopify Capital might be hurting more merchants than it helps Repeat purchase rate between 10–40% is the sweet spot for investors WhatsApp is the new SMS — especially outside North America The best brands don’t rely on hacks — they build sustainable, cash-flow-positive machines Tech stacks are simplifying — fewer apps, more impact Categories like Reviews are shifting to “Social Proof” with embedded video and UGC Investor red flags: MCA debt, no channel diversity, key-person risk Tools like Cocoa AI are showing 20–40x ROI on abandoned cart flows — in WhatsApp. 🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Jeremy Horowitz on LinkedIn: https://www.linkedin.com/in/jeremyhorowitz/ Cocoa AI: https://www.mycoco.ai Gorgias Helpdesk: https://www.gorgias.com Judge.me Reviews App: https://judge.me VideoWise (UGC & video reviews): https://www.videowise.com Shopify Plus Info: https://www.shopify.com/plus  Bold Commerce Apps: https://www.boldcommerce.com/shopify VideoWise - https://videowise.com/