Jeremy Rogers On Being a Force Multiplier for Your Marketing Team

What does it really mean for healthcare marketing to be a force multiplier?In this episode, Jeremy Rogers, Vice President, Digital Marketing and Experience at IU Health, unpacks the evolving role of marketing in a rapidly transforming healthcare landscape. From customer experience and digital transformation to AI and career development, Jeremy shares practical insights on how marketing teams can create measurable impact while navigating complexity.He explores why marketing must play a central role in shaping the healthcare journey, how quality of care is increasingly commoditized (making brand and experience more important than ever), and why AI tools should solve real business problems. Jeremy also reflects on lessons learned throughout his career, emphasizing the importance of adaptability, mentorship, and continuous learning in a field that never stands still.If you’re a healthcare marketer looking to elevate your strategic influence, embrace innovation without losing focus, and build a career that lasts decades, this conversation is for you.