Jess Bachman Lights Creative Strategy On Fire

What even IS a "creative strategy?" Very often, it's nothing. That phrase is a nebulous synonym for "ads that someone hopes will sell products" at least as applied to Meta Ads. But that's not Fire Team's Jess Bachman. As Jess says in this episode: he's a creative strategist, which means its incumbent on him to have an actual creative strategy. So on this episode, inspired by a tweet of his about how his process for ad iterations regularly creates tangible results for him and his client, I asked him about that process. He answered, and he did so with deeply helpful clarity and detail. EPISODE HIGHLIGHTS [00:00:25] Method for generating creative. [00:08:24] Creative metrics don't correlate with ROAS. [00:13:50] Metrics for creative performance. [00:13:55] Custom metrics for video ads. [00:18:30] Importance of measuring engagement metrics [00:27:19] Collect and organize ad inspiration. [00:31:48] Iterate to improve ad performance. [00:38:19] Iterative method for effective advertising. [00:38:26] Iterative ad optimization is crucial. [00:43:58] Stack ads for maximum impact. [00:47:43] Real methodology in creative process. EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠⁠⁠www.morenow.co⁠⁠⁠⁠⁠. FOLLOW UP WITH JESS & FIRE TEAM Work with Fire Team: fireteam.is Sign Up For Fire School: fireteam.is/fireschool Follow Jess On X: @HireFireTeam Hire Jess On MentorPass FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: [email protected] Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ EPISODE MUSIC Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means