EPISODE · Jan 21, 2026 · 46 MIN
Jess Vigorito on Content-Led GTM, Sales Alignment, and Community Growth
from Back on T-R-A-C-K · host MKG Marketing Inc
Content doesn’t fail.Misalignment does.In this Back on T-R-A-C-K episode, Jess Vigorito shares how she builds content-led GTM strategies that drive real business impact through sales alignment, community, and clear positioning.Jess brings hands-on experience across SaaS, CX, AI, and media, delivering:• 2–3× MoM membership growth• 60% revenue increases• Meaningful pipeline from partnerships and community• Content that sales teams actually useThis episode is powered by MKG. We handle the details so you can capture the market.
What this episode covers
Content doesn’t fail.Misalignment does.In this Back on T-R-A-C-K episode, Jess Vigorito shares how she builds content-led GTM strategies that drive real business impact through sales alignment, community, and clear positioning.Jess brings hands-on experience across SaaS, CX, AI, and media, delivering:• 2–3× MoM membership growth• 60% revenue increases• Meaningful pipeline from partnerships and community• Content that sales teams actually useThis episode is powered by MKG. We handle the details so you can capture the market.
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Jess Vigorito on Content-Led GTM, Sales Alignment, and Community Growth
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