Jess Vigorito on Content-Led GTM, Sales Alignment, and Community Growth

from Back on T-R-A-C-K · host MKG Marketing Inc

Content doesn’t fail.Misalignment does.In this Back on T-R-A-C-K episode, Jess Vigorito shares how she builds content-led GTM strategies that drive real business impact through sales alignment, community, and clear positioning.Jess brings hands-on experience across SaaS, CX, AI, and media, delivering:• 2–3× MoM membership growth• 60% revenue increases• Meaningful pipeline from partnerships and community• Content that sales teams actually useThis episode is powered by MKG. We handle the details so you can capture the market.

Episode metadata supplied by the publisher feed · Published Jan 21, 2026

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Jess Vigorito on Content-Led GTM, Sales Alignment, and Community Growth

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