Jesse Sieff, Founder of Sieff Studios, Video Strategist, ICF Media Coach, USMC Veteran, and Chief Marketing Officer at Service to Success

Send us Fan Mail“The #1 Mistake People Make About Media” — with Jesse SieffWhen people think about video content, they often think expense. But Jesse Sieff wants to change that. In this episode, Jesse breaks down the biggest misconception in the media strategy and video production industry: the idea that you're just buying a video.According to Jesse, you're not buying a deliverable — you're investing in perception. The feeling, the emotion, the idea that the video leaves behind? That's the real value.Whether you're a founder, marketer, or brand builder, this quick hit of wisdom will change how you think about video forever.