EPISODE · Oct 8, 2025 · 54 MIN
JF 4052: Creative Deals, Investor Trust and Land Strategy ft. Clay Hepler
from The Best Ever CRE Show · host Joe Fairless
On this week’s episode of Best Ever CRE Show, Ash Patel interviews Clay Hepler. Clay shares his unconventional path from aspiring ambassador and multifamily investor to becoming a full-time land investor, scaling his business to 15–20 deals a month. He explains why land is less competitive than other asset classes, how he uses creative marketing to target different demographics, and how subdividing and entitling land can unlock outsized returns. Clay also reflects on mistakes, including a nightmare deal in Tennessee, and why transparency, due diligence, and aligning with investors are at the core of his approach. Clay HeplerCurrent role: Real Estate Investor and Founder of Hepler HoldingsBased in: Pittsburgh, PennsylvaniaSay hi to them at: https://clayhepler.io LinkedIn Instagram: https://www.instagram.com/clayhepler/ Youtube: https://www.youtube.com/channel/UCRqMuZhXAMuzNI-pZjYAGFg Challenge: https://clayhepler.io/landman-challenge/ Try Gusto today at gusto.com/CRE , and get three months free when you run your first payroll. This is a limited time offer, so head over to aspenfunds.us/bestever to download the investor deck—or grab their quick-start guide if you’re brand new to oil and gas investing. Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com with code BESTEVER Join the Best Ever Community The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria. Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at www.bestevercommunity.com Podcast production done by Outlier Audio Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
On this week’s episode of Best Ever CRE Show, Ash Patel interviews Clay Hepler. Clay shares his unconventional path from aspiring ambassador and multifamily investor to becoming a full-time land investor, scaling his business to 15–20 deals a month. He explains why land is less competitive than other asset classes, how he uses creative marketing to target different demographics, and how subdividing and entitling land can unlock outsized returns. Clay also reflects on mistakes, including a nightmare deal in Tennessee, and why transparency, due diligence, and aligning with investors are at the core of his approach. Clay HeplerCurrent role: Real Estate Investor and Founder of Hepler HoldingsBased in: Pittsburgh, PennsylvaniaSay hi to them at: https://clayhepler.io LinkedIn Instagram: https://www.instagram.com/clayhepler/ Youtube: https://www.youtube.com/channel/UCRqMuZhXAMuzNI-pZjYAGFg Challenge: https://clayhepler.io/landman-challenge/ Try Gusto today at gusto.com/CRE , and get three months free when you run your first payroll. This is a limited time offer, so head over to aspenfunds.us/bestever to download the investor deck—or grab their quick-start guide if you’re brand new to oil and gas investing. Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com with code BESTEVER Join the Best Ever Community The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria. Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at www.bestevercommunity.com Podcast production done by Outlier Audio Learn more about your ad choices. Visit megaphone.fm/adchoices
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JF 4052: Creative Deals, Investor Trust and Land Strategy ft. Clay Hepler
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