EPISODE · Jan 14, 2026 · 51 MIN
JF 4150: Confidence in Investing, Team Building and Long-Term Strategy ft. Liz Faircloth
from The Best Ever CRE Show · host Joe Fairless
Amanda Cruise interviews Liz Faircloth about her two-decade real estate journey, the evolution of InvestHER, and how her investing philosophy has shifted alongside life, family, and market cycles. Liz shares how early hands-on investing grew into larger multifamily projects, why supply-and-demand fundamentals matter more than ever, and how stepping outside hyper-local markets unlocked scale. She also explains the confidence gap women face in investing, the power of building the right team instead of knowing everything, and why legacy, joy, and impact now guide her decisions as much as returns. The conversation highlights how intentional strategy, clear lanes in partnerships, and mission-driven investing can create long-term success for both individuals and communities. Liz Faircloth Current role: Co-Founder, InvestHer; Principal, DeRosa Group Based in: Pennsylvania Say hi to them at: https://therealestateinvesther.com Visit www.tribevestisc.com for more info. Visit bestevercrypto.com today to get started and earn up to $2,500 in bonus crypto. Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/BESTEVER Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/ Join the Best Ever Community The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria. Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at www.bestevercommunity.com Podcast production done by Outlier Audio Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
Amanda Cruise interviews Liz Faircloth about her two-decade real estate journey, the evolution of InvestHER, and how her investing philosophy has shifted alongside life, family, and market cycles. Liz shares how early hands-on investing grew into larger multifamily projects, why supply-and-demand fundamentals matter more than ever, and how stepping outside hyper-local markets unlocked scale. She also explains the confidence gap women face in investing, the power of building the right team instead of knowing everything, and why legacy, joy, and impact now guide her decisions as much as returns. The conversation highlights how intentional strategy, clear lanes in partnerships, and mission-driven investing can create long-term success for both individuals and communities. Liz Faircloth Current role: Co-Founder, InvestHer; Principal, DeRosa Group Based in: Pennsylvania Say hi to them at: https://therealestateinvesther.com Visit www.tribevestisc.com for more info. Visit bestevercrypto.com today to get started and earn up to $2,500 in bonus crypto. Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/BESTEVER Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/ Join the Best Ever Community The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria. Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at www.bestevercommunity.com Podcast production done by Outlier Audio Learn more about your ad choices. Visit megaphone.fm/adchoices
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JF 4150: Confidence in Investing, Team Building and Long-Term Strategy ft. Liz Faircloth
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