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記者茶水間223.拆解 4 兆美元代理式商務新戰場！在注意力經濟後，科技巨頭如何讓你依賴上AI？ episode artwork

EPISODE · Jun 15, 2026 · 22 MIN

記者茶水間223.拆解 4 兆美元代理式商務新戰場！在注意力經濟後，科技巨頭如何讓你依賴上AI？

from 數位時代 Business Next · host 數位時代 Business Next

​未來的網路世界，可能不再需要自己點擊網頁、貨比三家，而是由你的「AI 代理人（AI Agent）」從挑選到下單，幫你搞定一切。 6月號《數位時代》封面故事聚焦「代理式商務（Agentic Commerce）」。從爆紅的女性向 AI 戀愛遊戲〈卿卿我我〉，到台灣電商兩大指標：momo 如何利用 AI 優化搜尋與客服來提升效率，以及 91APP 面對 AI 爬蟲時代的「流量保衛戰」。當消費者的購物決策權移交給演算法，品牌該如何應對？如果 AI 幫你下單買錯東西、甚至在客服時亂承諾，法律責任又該由誰來扛？今天這集，我們邀請製作此期封面故事的記者，帶你全面拆解 AI 代理時代的商業與社會變革。 本集重點： 傳統購物平台如何轉型面對AI代理式商務？ AI開始可以滿足人類的情感寄託嗎？ 用AI代理買錯東西、AI客服給出錯誤的回應，誰負責？ 延伸閱讀： https://www.bnext.com.tw/topic/view/978 ----------- 🤩訂閱數位時代YouTube 》 https://www.youtube.com/@bnext_official ----------- 🤩有合作需求請洽：[email protected] Powered by Firstory Hosting

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記者茶水間223.拆解 4 兆美元代理式商務新戰場！在注意力經濟後，科技巨頭如何讓你依賴上AI？

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