EPISODE · Sep 28, 2025 · 12 MIN
减肥药巨头大裁员,掀开国产药千亿商机
from 虎嗅·商业有味道
九月的最后两周,减重药又成医药圈讨论热门。其中,手握“药王”司美格鲁肽的丹麦制药巨头诺和诺德全球裁员9000人,掀开了全球减重药市场重构的一角:“一家独大”的黄金时代谢幕,“诸神混战”的下半场拉开序幕。此次行动不只是裁员,更是一次资源重新分配的过程,是一次全公司转型。调整后,诺和诺德的资源将进一步聚焦到降糖和减重领域。 辉瑞、礼来等跨国药企也在斥巨资买入下一代减重药,中国玩家们也正悄然集结。诺和诺德的战略失误与研发焦虑,正在成为更多玩家登上千亿牌桌的绝佳机会。【时间轴】01:38 市场营销成了减重药王的最大失误05:46 国产减重药,有哪三张牌可打?08:47 副作用和内卷,成了达摩克利斯之剑
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减肥药巨头大裁员,掀开国产药千亿商机
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