EPISODE · Feb 11, 2021
健康的な消費体験 を提案するアパレルブランド「fou fou」のCXに注目③
from KARTE CX VOX
5メートルのデニム生地を使ったスカートなど、独創的なデザインもあって、注目のブランドの１つに挙げられている「fou fou」。その「人気」の秘密と、着る人が満足する「体験」を紹介していますが、今回は「商品」の伝え方にフォーカス！「独自」の世界観を追求しながら、ユーザーの「日常」の洋服として選ばれる「fou fou」。その世界観の創造主であるマール・コウサカさんのデザインの原点について伺いました。
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