EPISODE · Nov 1, 2024 · 8 MIN
街头潮牌为何命悬一线
from 虎嗅·商业有味道
有潮牌主理人对虎嗅表示：“如果对街头潮牌的定义，首先一定是品牌要来自于街头，站在这个角度来看，街头潮牌确实已经死了。”因为很多品牌，现今全部都被财团收购了。Off-White创始人Virgil Abloh曾在5年前接受媒体专访时，自我批判式预言，“街头服饰离死不远了”。在他看来，当前市面上的T恤、卫衣和运动鞋已经够多了，未来十年新的潮流风向标将是古着Vintage。 一语成谶，卖家清仓Off-White，全场五折力度已是寻常。Off-White不仅线下销售数据惨淡，线上淘宝旗舰店，销量也几乎是个位数。曾经风靡的高街品牌Off-White为什么无人问津了？本期，我们来聊聊街头潮牌该何去何从。【时间轴】00:08 缺失灵魂人物是潮牌开始式微的通病04:08 小众和商业化在潮牌身上割裂的更明显06:23 街头潮牌的未来逐渐模糊
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街头潮牌为何命悬一线
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