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Jim Crowell x OPEX's Brand Evolution

EPISODE · Sep 4, 2019 · 52 MIN

Jim Crowell x OPEX's Brand Evolution

from WTF Gym Talk · host Stuart Brauer

Jim Crowell, CEO of OPEX, has been on the podcast before - but this time we deep dive into the branding evolution that you may have noticed from this company over the past year. Their product is widely unknown - Individual Design - so their storytelling has been difficult to nail down a message that would resonate with their avatar client. Jim shares their journey of finding the right language that started to make sense to the prospective customers of the 70+ OPEX gyms around the world. To learn more check out www.opexgyms.com and www.thebigdawgs.com 

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Jim Crowell x OPEX's Brand Evolution

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