Jim Crowell x OPEX's Brand Evolution - WTF Gym Talk

What this episode covers

Jim Crowell, CEO of OPEX, has been on the podcast before - but this time we deep dive into the branding evolution that you may have noticed from this company over the past year. Their product is widely unknown - Individual Design - so their storytelling has been difficult to nail down a message that would resonate with their avatar client. Jim shares their journey of finding the right language that started to make sense to the prospective customers of the 70+ OPEX gyms around the world. To learn more check out www.opexgyms.com and www.thebigdawgs.com

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Frequently Asked Questions

How long is this episode of WTF Gym Talk?

This episode is 52 minutes long.

When was this WTF Gym Talk episode published?

This episode was published on September 4, 2019.

What is this episode about?

Jim Crowell, CEO of OPEX, has been on the podcast before - but this time we deep dive into the branding evolution that you may have noticed from this company over the past year. Their product is widely unknown - Individual Design - so their...

Can I download this WTF Gym Talk episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.