Jim Herr – Third-generation snack industry leader and champion of flavor innovation

For nearly 80 years, Herr’s has remained a family-owned snack company by staying rooted in its values while continuing to evolve. Jim Herr, Senior Vice President of Sales, Marketing and R&D, represents the third generation of the Herr family and oversees the consumer-facing side of the business, helping guide everything from product innovation to marketing and growth. In this episode of Forktales, Jim discusses the opportunities and challenges of leading a multigenerational family business, building brand loyalty through authenticity and maintaining Herr’s deep connection to Philadelphia. He also shares how consumer feedback influences flavor innovation, why accepting occasional failures encourages bolder ideas and how Herr’s balances research and data with entrepreneurial instinct when developing new products.