经济型酒店的加盟纠纷 episode artwork

EPISODE · Sep 30, 2018 · 10 MIN

经济型酒店的加盟纠纷

from 吴何《创业管理》案例

在经济型酒店高速发展的10年黄金期之后,连锁经营中的一些问题逐渐暴露出来,如家、汉庭、7天、速8和格林豪泰等都出现了加盟商与总部的纠纷。通过总部与加盟商之间的博弈,市场期望未来的特许经营变得更加透明和规范。参考教材《创业管理》吴何著《管理学原理》韩瑞著《战略管理》(第2版)李振福、孙忠著《现代企业管理》(第2版)吴何著

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经济型酒店的加盟纠纷

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