Jo Robinson | CMO at THE ICONIC| Leading Customer-Centric Growth & Innovation in eCommerce

In this episode I’m thrilled to welcome Joanna Robinson, the Chief Marketing Officer at THE ICONIC Jo’s expertise is around driving customer-centric growth and developing and executing innovative and strategic marketing plans. With over 26 years of commercial experience across retail and FMCG and represents a combination of marketing, sales, and leadership. Joanna has worked with the likes of P&G, Unilever, J&J, Colgate Palmolive, Estee Lauder, and Chatime, her career spans Australia, Asia, North Africa, the Middle East, and Turkey. Jo also operates as a Sessional Lecturer at the University of Sydney, teaching Marketing and Leadership. A strong advocate for women's empowerment, diversity, and gender equality in the workplace, Joanna is also passionate about mentoring and developing the next generation of marketers. In this episode, we explore Jo’s journey to becoming CMO of THE ICONIC, the dynamics of her role, the key trends and opportunities shaping the future of eCommerce, and THE ICONIC’s commitment to innovation, sustainability, and inclusivity. We also dive into how Jo manages her mindset and well-being amidst the fast-paced retail landscape and her advice for brands aiming to scale in today’s competitive market. You can connect with Joanne at: LinkedIn - https://www.linkedin.com/in/joanna-robinson-3118a125/?originalSubdomain=au Check out THE ICONIC Got You Looking 👀 ------ NOW OPEN - Join our INDIA SOURCING EXPERIENCE TRIP in February 2025. Express your Interest** here.** If you would like to take your Fashion Business to the next level and work with Elizabeth and her team in 2025, connect with Fashion Equipped via any of the following links and enquire about Consulting, Mentorship or Online Learning. Instagram: @‌fashionequipped @‌startyourfashionbusiness_au Podcast Insta: @‌fashionbusinessmindset Facebook: www.facebook.com/fashionequipped Website:Fashion Business Consulting and Mentoring | Fashion Equipped Let's do this together, let's make The Fashion Business, YOUR Business! #FashionBusinessMindsetPodcast #FashionEquipped #StartYourFashionBusiness #podcastersofinstagram #melbournebusiness #sydneybusiness #brisbanebusiness #fashionbusiness #Australianbusiness #businessadvice #podcaster #australianfashion #fasionbusinessconsultant #consulting #consultancy #businessstratey #businessstrategist #businesstips #goodbusiness #businesspodcast #TheIconic #CMO #ChiefMarketingOfficer #eCommerce #BrandStrategy #Technology #FashTech See omnystudio.com/listener for privacy information.