Joanna Saltz explains her vision for the new House Beauti...

What this episode covers

When magazine veteran Joanna Saltz pitched the idea of a new home brand to Hearst executives, she had no idea she’d be spearheading a gut renovation of HouseBeautiful.com—a change that ruffled the feathers of many industry professionals. The editorial director, who’s since taken over House Beautiful’s print edition as well, addresses the audience feedback, reveals her strategy for the brand, and shares her thoughts on what media has to do to remain relevant. This episode is sponsored by DCOTA.

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Frequently Asked Questions

How long is this episode of Business of Home Podcast?

This episode is 1 hour and 0 minutes long.

When was this Business of Home Podcast episode published?

This episode was published on February 4, 2019.

What is this episode about?

When magazine veteran Joanna Saltz pitched the idea of a new home brand to Hearst executives, she had no idea she’d be spearheading a gut renovation of HouseBeautiful.com—a change that ruffled the feathers of many industry professionals. The...

Can I download this Business of Home Podcast episode?

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