JobsWorth - Gemma and Will Jones episode artwork

EPISODE · Apr 30, 2025 · 1H 18M

JobsWorth - Gemma and Will Jones

from JobsWorth · host John Hawker

On this weeks episode of JobsWorth I speak with Gemma and Will Jones, the husband and wife team behind Essex based bakery business Wilma's.This conversation is, as its heart, a lesson in starting again. After the pair were forced to leave their previous careers behind it was time to go back to the drawing board. What followed was the creation of a brand that has become synonymous with all of your favourite sweet treats (think cupcakes, brownies, cookies...but not as you know them🍰)We explore what it takes to pick yourself back up again when one door closes, and the tools you need to build yourself a new one and step through it. From baking in their kitchen at home and selling their products from a bright pink trailer (Cakey McCakeface) to opening 3 shops, employing 25 staff and becoming a go to destination for people all over the UK, we cover it all. Please enjoy...Gemma and Will JonesKeywords Wilmas, bakery, entrepreneurship, cookies, brownies, business journey, couple entrepreneurs, challenges, success, baking, business growth, entrepreneurship, couple dynamics, customer experience, scaling a business, community building, baking, small business, challenges, success, business growth, entrepreneurship, quality, expansion, food industry, advice, passion, discipline, team dynamics, future aspirations, jobsworth, podcast, career, worklife, storiesthatinspirechange.The JobsWorth website is here www.jobs-worth.comWatch the show on YouTube; https://www.youtube.com/@jobsworthpodcastFollow the show on Instagram; https://www.instagram.com/jobsworthpodcast/?hl=enFollow me on LinkedIn; https://www.linkedin.com/in/johnhawker/Follow me on TikTok; https://www.tiktok.com/@globaltechcollectiveSubscribe to my newsletter 'The Job Journal from GTC'; https://subscribepage.io/TheJobJournalLearn more about my proper job; https://www.globaltechcollective.com/Contact the show on [email protected]

Episode metadata supplied by the publisher feed · Published Apr 30, 2025

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On this weeks episode of JobsWorth I speak with Gemma and Will Jones, the husband and wife team behind Essex based bakery business Wilma's. This conversation is, as its heart, a lesson in starting again. After the pair were forced to leave their previous careers behind it was time to go back to the drawing board. What followed was the creation of a brand that has become synonymous with all of your favourite sweet treats (think cupcakes, brownies, cookies...but not as you know t...

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JobsWorth - Gemma and Will Jones

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This episode was published on April 30, 2025.

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