Jody DeVere - Ask Patty , Automotive Advice for Women

As Senior Vice President, Patricia “Trish” Serratore is the number two corporate officer within ASE and oversees industry relations, marketing and communications for the world’s largest testing and certification organization. As one of ASE’s official spokespersons, she works with the various segments of the automotive industry including vehicle manufacturers, parts companies, trade associations and other groups to enhance industry support for the organization’s entire voluntary technician and parts specialist certification programs. A 23-year veteran of ASE, Trish also oversees corporate initiatives and special industry projects and has a regular presence at the industry's numerous shows and events. Before joining ASE, Trish was an account executive for Target Communications, a public relations/advertising agency in the Philadelphia area. She developed marketing, public relations and advertising activities for Dana Corporation, NAPA Auto Parts and other national business-to-business accounts. Her career started at Motor Age Magazine, an industry trade journal, as the business editor. She wrote and edited sing articles and created a specialty column for the collision repair industry. In 2010, Trish was named to Automotive News 100 Leading Women in the North American Auto Industry. In 2000, Akzo Nobel selected her as one of the most influential women in the collision repair industry. And in 1994, Trish received the Automotive Hall of Fame’s Young Leadership and Excellence Award for outstanding achievements in the automotive industry. She is a member of the International Motor Press Association, chair of the Certification Network Group and is a member of the Women’s Industry Network (WIN). In her spare time, she enjoys spending time with her husband, Ken Gross, an international automotive writer/journalist, their two children and their 1932 Ford Roadster Hot Rod.