Jody DeVere - Automotive Advice for Women

My Guest Kristine Malkoski - Vice President and General Manager Craftsman Tools. Since 2009, Malkoski has served as Vice President/General Manger, Craftsman and is the first woman to lead a male-dominated brand in the tools category. In this role, Malkoski develops and manages financial and operating plans for the Craftsman brand. This year, she is leading the introduction of over 100 new tool innovations — over triple of any prior year to date. With her supervision, The Craftsman Club membership has grown by fifty percent. She also expanded the availability of Craftsman tools to consumers by forming partnerships with ACE Hardware, Costco and W.W. Grainger to carry the brand (first time Craftsman has been sold nationally outside of Sears). Malkoski started her career in marketing at an advertising agency in Lincoln, Nebraska where she also attended the University of Nebraska and graduated summa cum laude. Malkoski lives in Burr Ridge, IL with her husband Tom, CEO of Penford Corporation, and three children, Kaelyn, Mark and John.