EPISODE · Apr 21, 2026 · 1H 17M
Joe Crisara: The Present and Future of HVAC Sales
from So I Was In This House Podcast: Service and Sales Tales · host Everett Lippel
The man, the myth, the legend...Joe Crisara... AKA Uncle Joe.So what should we do?Joe Crisara is a renowned service industry speaker, author, and pioneer.Joe Crisara was once a struggling home service contractor with a failing business. He assumed the only way to create higher value was to work for a lower price. But when things looked most bleak, Joe had an aha! moment. Not only did it change his life – it skyrocketed his business. Today, Joe helps thousands of home service pros transform their customer service and sales through his “Pure Motive Service” approach.This episode discusses the State of the Union in the HVAC sales industry as well as what the future looks like.Thanks to my amazing sponsors:MyMethod.ai/inthishouse - Virtual Employeescooperandhunter.us - high quality HVAC products
What this episode covers
The man, the myth, the legend...Joe Crisara... AKA Uncle Joe.So what should we do?Joe Crisara is a renowned service industry speaker, author, and pioneer.Joe Crisara was once a struggling home service contractor with a failing business. He assumed the only way to create higher value was to work for a lower price. But when things looked most bleak, Joe had an aha! moment. Not only did it change his life – it skyrocketed his business. Today, Joe helps thousands of home service pros transform their customer service and sales through his “Pure Motive Service” approach.This episode discusses the State of the Union in the HVAC sales industry as well as what the future looks like.Thanks to my amazing sponsors:MyMethod.ai/inthishouse - Virtual Employeescooperandhunter.us - high quality HVAC products
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Joe Crisara: The Present and Future of HVAC Sales
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