Joe Foster, Founder & CEO of Reebok | How to Build an Iconic Brand

➡️ Like The Show? Leave A Rating: https://ratethispodcast.com/successstory➡️ About The GuestJoe founded Reebok in 1958 with his late brother Jeff, following their family heritage back to 1895. Joe's Grandfather, also Joseph W Foster, pioneered the spiked running shoe and famously made shoes of some of the world's best athletes of the early 20th century.Wearing (pumps) made by J W Foster & Sons Ltd, Harold Abrahams and Eric Liddell won Olympic Gold Medals in the 1928 Paris Olympics and were immortalized in the film ‘Chariots of Fire’.With Reebok, Joe & Jeff followed in his grandfathers footsteps, creating footwear that led to Olympic, Commonwealth, European medals and World record-breaking performances and over time, became the globally recognized brand that we know and love today.➡️ Talking Points07:12 - Using influencers, before they were cool.20:07 - The origin of the name, Reebok.24:06 - The importance of moving forward and innovating.42:03 - Bringing Reebok to the USA.52:12 - Overnight success is never overnight.1:02:10 - You need to be dead-set on what you want to accomplish.1:10:09 - Advice for young entrepreneurs.➡️ Show Linkshttps://twitter.com/reebokfounderhttps://www.reebokthefounder.com/➡️ Podcast Sponsors1. Manly Bands — Bands For Menmanlybands.com/successstory (25% Off)2. Masterworks — Learn To Invest In Fine Arthttps://masterworks.io/successstory3. Hubspot Podcast Networkhttps://hubspot.com/podcastnetwork