Joe Koufman: Founder of Setup, Author of The Connector's Compass

from Soundstripe Sessions · host Soundstripe

Joe Koufman is the founder and CEO of Setup, an Atlanta marketing matchmaking firm that has made over 1,400 introductions between brands like Coca-Cola and Chick-fil-A and the agencies that serve them. He and Jeff cover his retail management years, why networking is the wrong word for what he does, replacing the four-month agency RFP with a one-week match, and his book The Connector's Compass.

Episode metadata supplied by the publisher feed · Published Aug 5, 2026

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Joe Koufman: Founder of Setup, Author of The Connector's Compass

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