Joe Lu: From Meta Layoff to HeyMax, Rebuilding Value, Miles & the Future of Consumer AI – E644

Joe Lu, Co-Founder of HeyMax, joins Jeremy Au to unpack how layoffs, timing, and conviction turned a setback into a startup opportunity. They trace Joe’s journey from Shanghai to Michigan to Facebook Singapore, and how getting laid off in 2022 pushed him to co-found HeyMax. The conversation explores his reflections on building a consumer-first fintech, understanding mindshare arbitrage, and predicting how AI will reshape loyalty and value distribution between businesses and consumers. Joe also shares how fatherhood, risk-taking, and curiosity shaped his path as a founder. 00:45 From Shanghai to Silicon Valley engineer: Joe recounts growing up in China, studying in the U.S., and joining Expedia and Facebook during the golden age of software engineering. 06:27 Building Facebook Singapore’s tech office: He helped establish one of Facebook’s first Asia engineering hubs, seeing firsthand how global tech scales into the region. 12:17 Meta layoffs spark a new beginning: Losing his job in 2022 became the catalyst to start HeyMax with three co-founders instead of returning to corporate life. 19:15 Pivoting from AI-for-money to credit card tools: The team experimented with finance bots before hitting traction with a merchant category search tool that drew thousands of users. 23:50 Discovering the miles community: Joe realized that while few people care about miles, those who do care deeply, creating a niche with high engagement and clear demand. 30:37 Building a consumer-first value model: Joe envisions a future where AI helps people capture their own value directly from brands instead of intermediaries taking the largest cut. 46:42 Being brave as a founder and father: Joe shares how starting a company during a funding drought with two young kids taught him resilience, balance, and optimism. Watch, listen or read the full insight at https://www.bravesea.com/blog/joe-lu-money-meets-ai Get transcripts, startup resources & community discussions at www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter: https://twitter.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Chinese: Spotify | YouTube | Apple Podcasts Vietnamese: Spotify | YouTube | Apple Podcasts #HeyMax #JoeLu #StartupJourney #AIFintech #MilesAndRewards #ConsumerEmpowerment #FounderLife #MetaLayoff #SoutheastAsiaTech #BRAVEpodcast