Joe Rotondo | CEO & Founder of Smearcase

Joe Rotondo, the CEO and co-founder of Smearcase, shares his journey of creating a healthier ice cream alternative using cottage cheese as a protein source. He discusses the challenges of entering the frozen food industry, the inspiration behind the brand, and his experiences with fitness events like Hyrox. Joe also reveals his daily rituals that keep him focused and shares his vision for the future of Smearcase as a national brand.