PODCAST · health
Playbook HQ
by Alec Grawe
Real conversations with game-changing CEOs, coaches, trainers, pro athletes, and creators. Discover the products and practices that help these individuals perform at their peak. Welcome to Playbook HQ, where the game never stops, and the possibilities are limitless 🫡
Episodes
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The Protein That Beat Whey in a Clinical Trial ft. Walt Ross, Spacemilk
A footnote in a random nutraceutical article led Walt Ross to the world’s first batch of yeast protein isolate — before the company that made it even had a name for the category. Now Spacemilk is clinically shown to build 85% more lean muscle than placebo, matches whey’s perfect protein quality...
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Your DNA Should Decide Your Supplements ft. Theo Wiley, Co-founder of Myoform
Most supplement advice comes from a guess — a friend, a label, someone at GNC. Theo Wiley thinks that's backwards. After a decade in gene therapy and precision medicine, he built Myoform to formulate supplements from your actual whole-genome sequencing, blood biomarkers, and wearable data…
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One Dinner With David Beckham Changed Everything | Danny Yeung, Co-Founder of IM8
Danny's story is kind of insane when you hear the whole thing. He dropped out of high school at 15, was selling baseball cards at 12, working full-time in internet companies at 18, started a restaurant at 24, built an e-commerce business in Hong Kong that got acquired by Groupon, then launched a...
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The Man Who Created P90X Is Reinventing Home Fitness Again | Carl Daikeler, CEO of BODi
Carl's been in the fitness game for 28 years and honestly the story is wild. It started with a simple idea — what if you could just work your abs for 8 minutes a day? That video sold 2 million copies. Then came P90X, which kind of broke the internet before the internet was really a thing. Then...
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Richard Mumby | How Wip Built a New Energy Category — 2.5M Units, Tony Awards, and the Clean Caffeine Movement
Richard Mumby has launched Juul, built Bonobos, won two Tony Awards, and now he's creating an entirely new category in energy with Wip — a clean caffeine pouch that crossed 2.5 million units sold in its first year. On this episode, Richard breaks down how he identifies category-creation moments...
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The Truth About Mold in Your Coffee ft. Caleb Sloop, Founder of Seek
Over 80% of commercial coffee contains traces of mold and mycotoxins. The headaches, the stomach aches, the brain fog you blame on caffeine? It might be something else entirely. Caleb Sloop survived a rare stage 4 cancer diagnosis at age 2, competed in gymnastics for 14 years with one eye, and...
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From $80M Exit to Reversing His Biological Age by 15 Years | Tyler Smith, Founder of Hundred Health
Tyler Smith built and sold SkySlope — the dominant real estate SaaS platform used in two-thirds of all North American transactions — then spent years investing in the longevity space before realizing the same gap kept showing up everywhere: great data, no action plan. When his own biological age...
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$100 Million Business From A Garage | Plunge Co-founder Ryan Duey
Ryan Duey, co-founder of Plunge, joins the Playbook HQ to share the origin story of building the world’s #1 cold plunge — starting from a garage during COVID. We dive into: Why cold plunging creates an instant mental reset Nervous system regulation, hormesis, and “losing your breath” on purpose A...
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Ultra’s $25B Bet on Focus | Founder Eric Drymer
Ultra founder Eric Drymer joins the Playbook HQ Podcast to talk about building a nicotine-free performance pouch brand in one of the fastest-growing categories in consumer goods. We cover: What Ultra is and why pouches beat drinks for on-demand focus How paraxanthine works — and why it’s cleaner...
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Building Grit Through Heat | SISU Sauna Founder Peter Nelson II
SISU Sauna founder Peter Nelson II joins the Playbook HQ Podcast to unpack the intersection of recovery, endurance, and entrepreneurship. From traditional sauna science and ultra running to scaling a physical product business and raising money for cancer patients, this episode is a masterclass in...
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Rehab Is Performance | Inside the NBA with Dr. Tyler Lesher
Dr. Tyler Lesher is an NBA performance therapist redefining how rehab, recovery, and performance connect. In this episode, we explore his path through the NBA, the tools powering modern recovery, why rehab is just performance with constraints, and the habits he uses to stay sharp physically and...
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Robbie Balenger | Leadville 100, Flow States, and the Long Game of Endurance
Ultra-runner Robbie Balenger joins The Playbook to unpack his return to the Leadville 100, the evolution of his training, and how endurance creates flow on and off the trail. We talk recovery, sleep, sauna, clean fueling, and the mindset shifts that come from pushing long distances. Robbie also...
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Forged by Failure: Kilian Korth on Winning the Triple Crown of 200s
What does it take to win three 200-mile races in one season? For Kilian Korth, it took years of failure first. In this episode, Kilian breaks down the mental toughness behind ultra endurance, the DNFs that almost ended his career, and the mindset shift that finally unlocked a Triple Crown sweep…
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Reframing Nicotine for Athletes with Athletic Nicotine Co-Founder Jason Winn
Nicotine has a brutal PR problem — and for good reason. Decades of tobacco use, vapes, and gas-station branding turned it into something athletes hide, not something they talk about. In this episode, Alec sits down with Jason Winn, former Texas Tech QB, Bonk Breaker founder, and now co-founder of...
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Your Health OS | Superpower, AI, and the New Concierge Model
Serial founder Jacob Peters almost lost his life to Crohn’s disease and a broken, reactive healthcare system. Today, he’s the co-founder of Superpower, a prevention-first health platform using 100+ lab tests, AI diagnostics, and concierge care to help members catch problems early and optimize...
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The Future of Sleep Tech | Inside Somnee with Former Fitbit CMO Tim Rosa
What if the secret to better performance, faster recovery, and better cognition wasn’t a supplement… but your brainwaves? In this episode, Alec sits down with Tim Rosa, CEO of Somnee and former CMO of Fitbit, to unpack the neuroscience breakthrough built by UC Berkeley researchers including Dr....
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Sleep You Can’t Fake | The Inactive Company’s Lori Oliver on 100% Blackout, Temp-Reg, and Culture
Alec sits down with Lori Oliver (CEO/co-founder, The Inactive Company) to unpack sleep as a performance skill and the science-forward design behind the Inactivator—a mask that delivers true blackout and integrated temperature regulation without bulk. They discuss why the NFLPA equips players with...
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Sleep High, Perform Higher — Box Altitude Founder Rico on Overnight Adaptation, VO₂ Max & Longevity
Alec sits down with Rico Rogers, founder of Box Altitude, to unpack how simulated-altitude sleep builds real-world performance. We dig into the mechanism (lower inspired oxygen → EPO → hemoglobin mass ↑), the protocols (blocks, maintenance, ~8 hrs/week), and the tech (Sleep Cloud, Training Cloud,...
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Nicotine-Like Focus, None of the Downside — Sett, Ceretine™, and the Future of Vice Wellness With Matt Wan
In this episode of The Playbook Podcast, Alec Grawe sits down with Matt Wan, founder of Sett and former CEO of Momentous, to unpack the rise of “vice-wellness” and the science behind Ceretine™ — a first-of-its-kind nicotine alternative delivering clean focus without tobacco, microplastics, or…
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Rob Gregg — The Slowest Shoe in the World
Rob Gregg, founder and CEO of STAND+, joins The Playbook Podcast to share how a former luxury shoe designer ended up creating the “slowest shoe in the world” — a recovery shoe built to dissipate impact instead of store it. From volunteering with nurses during the pandemic to seeing pro athletes...
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#20 | Andrew Herr , Flykitt Founder & Human Performance Expert
From the Pentagon’s private think tank on human performance to coaching elite executives, Andrew Herr has spent his career at the intersection of science, strategy, and human potential. Today, he’s the founder of Flykitt — the first product proven to eliminate jet lag. What started as a Word doc...
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#19 | Gabby Arancio | Founder & CEO of GamePlan Skincare
From LSU trainer to Head Athletic Trainer at Miami FC, Gabby Arancio has spent years on the frontlines of sports performance, helping athletes push their limits while staying healthy. She’s now the founder of Gameplan, an athlete-focused skincare brand inspired by her experience working with...
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#18 | Steve Michaelsen, CEO & CMO of Leisure Hydration
In this episode of the Playbook Podcast, Alec Grawe interviews Steve Michaelsen, CMO and co-founder of Leisure Hydration. They discuss the inception of Leisure Hydration, a lifestyle hydration drink aimed at a younger audience, and the challenges and triumphs of launching a beverage startup.…
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#17 Andrés Preschel | Physiologist, Neuroscientist, & CEO of Know Your Physio
In this episode, we dive deep with Andrés Preschel, founder of Know Your Physio, as he shares his journey from obsession with self-improvement to becoming a high-performance coach. Discover how he leveraged neuroplasticity, physiological intuition, and key performance metrics like VO2 max, HRV…
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Joe Rotondo | CEO & Founder of Smearcase
Joe Rotondo, the CEO and co-founder of Smearcase, shares his journey of creating a healthier ice cream alternative using cottage cheese as a protein source. He discusses the challenges of entering the frozen food industry, the inspiration behind the brand, and his experiences with fitness events...
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#11 Chase Price | Fitness Creator & Running Coach
Chase Price shares his transformative fitness journey, starting from his early days in the gym to becoming a competitive ultra runner. He discusses the pivotal moment that led him to attempt a 100-mile race, the importance of having a coach, and the supportive community he has built through his...
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# 13 Michael Cummings | Athletic Trainer & Coach
Join me for an exclusive interview with Coach Cummings, a world-renowned strength and conditioning coach whose expertise bridges athletic training, neuroscience, and behavioral psychology to redefine sports performance.With a degree in kinesiology from SDSU and certifications in strength…
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#14 Phil Lembkey | ELVT Breath Control Co-Founder
In this episode of The Playbook Podcast, host Alec sits down with Phil Lembkey, the co-founder of ELVT Breath Control, to discuss the transformative power of breath work and the innovative ways his company is providing solutions. Phil shares how discovering books like The Oxygen Advantage by...
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#15 Zack Abbott | Founder and CEO of ZBiotics
Zack Abbott discusses ZBiotics, the world's first genetically engineered probiotic, designed to break down acetaldehyde, a toxic byproduct of alcohol metabolism. He explains the science behind probiotics, shares his personal journey from microbiology to entrepreneurship, and introduces their new...
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#12 Yaniv Shneiderman | CEO & Founder Blazepod Reaction Training
Join us as we chat with Yaniv, the creator of BlazePod, the innovative reaction training platform used by top athletes like Max Verstappen from Red Bull Racing and Steph Curry. Discover how BlazePod is enhancing reaction time, agility, and performance for professionals and fitness enthusiasts...
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#6 Ryan Rosenthal | Hollywood Strength Trainer
Ryan Rosenthal is a relentless athlete and trainer with a deep understanding of the body and mind connection that drives peak performance. As someone who has trained extensively and pushed himself to the limits, Ryan's approach to fitness and recovery is meticulous, focusing on optimization and...
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#5 Dr. Zach Colls | NFL/NBA Sports Performance & Recovery Expert
Meet Dr. Zach Colls ✖️Doctor of Physical Therapy 💥 Sports Performance Coach 🚀 NFL/NBA Rehab, Recovery & Performance Learn his thoughts on innovative training and recovery devices, how important mindset is for players, and how his training starts at 4:30 AM everyday. Also, Dr. Zach reveals his...
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#4 Matt Tralli | Fitness Trainer & Ex Pro-Athlete
Join us as we dive into the inspiring journey of Matt Tralli, a former football player turned elite fitness trainer! From growing up in a small town in New York to training Hollywood’s biggest names at Dogpound, Matt's story is one of relentless passion and dedication.
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#3 Jason Loebig: Ex-Nike Trainer shares his game-changing routine
Jason Loebig shares the core supplements, gear, and daily routines that keep him at the top of his game, from his favorite whey protein isolate by Astroflav to the versatile RAD Global training shoes.Discover how he incorporates ketones into his regimen, why he's switched to the healthier No Gum,...
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#2 John Graham | CEO & Founder Lumaflex Redlight Therapy
John Graham Harper, renowned for his competitive athleticism and innovative approach to health, shares his top Flow Stack—essential tools and products that elevate his performance and well-being. He is the CEO and founder of Lumaflex, the leading provider of cutting-edge red light therapy…
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#1 Jordan Battaglia | CEO & Founder PlayOn
Meet Jordan Battaglia, the CEO and founder of PlayOn Jordan is a walking display of perseverance, authenticity, and pure grit. In this episode Jordan reveals his life-changing experience after completing 75 hard by (Andy Frisella), PlayOns patented pain relief technology, and what it means to…
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ABOUT THIS SHOW
Real conversations with game-changing CEOs, coaches, trainers, pro athletes, and creators. Discover the products and practices that help these individuals perform at their peak. Welcome to Playbook HQ, where the game never stops, and the possibilities are limitless 🫡
HOSTED BY
Alec Grawe
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