EPISODE · Jun 16, 2020 · 22 MIN
Joe Sugarman's Triggers (A Useful List of “Psychological Triggers” to Convince People to Buy)
from Neville Medhora Talks Copywriting
A few years ago one of the best copywriters in the world Joe Sugarman made a book called “Advertising Secrets of the Written Word” (re-named to “The AdWeek Copywriting Handbook“).In section 2 of the book he outlines 24 different “psychological triggers” that get people to buy things.See this list on the web: https://kopywritingkourse.com/joe-sugarman-triggers/
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