John Campbell: Current Customer Connection

John, who covered a large Manhattan/Brooklyn territory, shares how he stays connected with the accounts he already has instead of just chasing new ones. His approach centers on a monthly newsletter that spotlights current promotions, paired with mass text outreach — and he talks through what he tracks to gauge whether those touchpoints are actually landing (response rates, engagement) versus just going out into the void. A practical episode for reps who want a repeatable system for staying top-of-mind with existing customers.