John Craven Founder & CEO of BevNet on Functional Beverage Trends, Rise of Non-Alc & the Art of Being Subtle

from Pleasantly Persistent-Rooted Food Sales Podcast! · host Matt Cotton-Founder of Rooted Food Sales

Topics:- What attributes were popular that are now showing decline with the consumer?- How to be successful as a CPG brand in the current climate- Trends that have persevered in the last decade- The rise of non-alcoholic beverages- The art of being subtle with functional benefits that resonate with the mainstream (if you don't choose clip #2)- Bonus: What 2 brands do you think John buys the most of on a monthly basis?

Episode metadata supplied by the publisher feed · Published Dec 14, 2022

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John Craven Founder & CEO of BevNet on Functional Beverage Trends, Rise of Non-Alc & the Art of Being Subtle

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