John Hogan - Lucratividade e Gestão Estratégica de Preços

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Episode metadata supplied by the publisher feed · Published Mar 25, 2009

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John Hogan é sócio-diretor do Monitor Group em Boston, empresa de renome internacional fundada por Michael Porter. Ele é co-líder da área de gestão de preços da empresa e co-autor de The Strategy and Tatics of Pricing, o mais importante livro sobre o assunto há mais de duas décadas. Hogan é um inovador na área de política de preços e concebeu pessoalmente muitas das ferramentas de precificação do Monitor Group. Tais inovações contribuíram para que, em empresas do mundo inteiro, a precificação deixasse de ter mera função tática e se transformasse em alavanca estratégica de crescimento lucrativo. Antes de ingressar no Monitor Group, Hogan foi vice-presidente do Strategy Pricing Group. Atualmente faz parte do corpo docente executivo da University of Chicago e já lecionou em programas de educação executiva nas universidades de Duke, Columbia e North Carolina.

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John Hogan - Lucratividade e Gestão Estratégica de Preços

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