John Jantsch on Duct Tape Selling

In this Marketing Over Coffee: A special conversation with John Jantsch, author of The Referral Engine talks with us about his new book: Duct Tape Selling Direct Link to File Sponsored by MarketingProfs and WhatCounts Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200. We've worked worked with all of the Email Service Providers and for Marketing Over Coffee we use WhatCounts - superior design, deliverability and reporting. MoC listeners can get their free white paper "57 Tips to Grow Your Email List" available at whatcounts.com/coffee The Topics: The 5 Keys to using Practical Marketing as the new way to sales success Sales vs Marketing Hourglass Lead scoring - hand raisers rather than ideal leads ready to go on a highly personalized journey Has inbound marketing made the salesperson unnecessary? The sales coach? Why do sales people need to write every day? Creating a Total Content System strategy What are thecrucial markers for an ideal client? Where do the software tool recommendations come from? Life with Google Fiber   Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.