John Lee Dumas Listened To His Audience Before The Advertisers - The Podcast Industry Report Episode #102

John Lee Dumas sees more money from products made for his audience than he does ads read to his audience. He made more than $81,000 dollars in July of 2016 from podcast sponsor revenue, yet decided to tell Midroll he was going to do things differently starting August. Sponsor revenue went up in August - and he KILLED THE PREROLL - but that's not the entire story. John is more interested in growing his audience than he is growing his sponsorship revenue. Season 3 of The Podcast Industry report is all about leadership. John Lee Dumas is a leader in our industry and has a lot to teach us. Big Idea – It's about the listener - not the advertiser - @JohnLeeDumas (Click To Tweet) Links – How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book – http://BestYouTubeBook.com How To Stream Video Live Book – http://amzn.to/1SZTQ1e How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App VidSummit – http://vidsummit.com Midroll - http://Midroll.com John's Show - http://EOFire.com Podcaster Paradise - http://podcasterparadise.com/