John Looney on Building an AI-Ready MarCom Culture

John Looney, Vice President of Marketing and Communications at UMass Memorial Health, shares the leadership principles that have helped him unite a 30-person team around a common purpose, vision, and set of values. He explains how transparency, kindness, and clearly defined responsibilities can strengthen collaboration while improving the quality and effectiveness of the work.John also discusses UMass Memorial Health’s approach to AI as partners in problem-solving. From prompt engineering to the team’s weekly “Prompt and Tell,” he offers practical examples of how healthcare organizations can make AI part of their culture while helping employees become more efficient and confident.