John Newtson - How Agora, Motley Fool, and MarketWise Make $1B+ From Newsletters

John Newtson is the founder of Financial Marketing Summit, a marketing conference for financial publishers, trading educators, and media brands. Connect with John on LinkedIn: linkedin.com/in/johnnewtsonWant more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Financial industry's pre-digital growth and transition.03:14 Early e-letter advertising was profitable and impactful.07:38 Product sales indicate customer interest and profitability.10:23 Front end: introductory, back end: advanced products.14:31 Financial media sources improve niche media buying.18:52 Online marketing involves funnels, email series, and promos.20:15 Diversify products for multiple sales and profits.24:43 Porter Stansbury launched with a unique Amazon promo.28:38 Understanding markets, focusing on big trends.29:41 Mainstream story grabs attention but not wallets.33:24 Copywriter promotes cannabis investment and attracts celebrity investors.38:49 Affiliates offer new revenue through customer reactivation.39:50 Buying sprees, competition for talent, sharing promos.45:35 People falling due to shared worldview in promotions.46:45 Buffet has strong philosophies on market changes.50:03 Publisher drives ideas and makes qualitative decisions.53:56 Publisher's $10 million promo led to less profit.56:40 Search Matt McGarry on YouTube for an invite.Links Mentionedhttps://financialmarketingsummit.com/[email protected]