EPISODE · Jul 29, 2026 · 1H 29M
John Paul DeJoria - Billionaire Co-Founder of Paul Mitchell & Patrón | He Lived in His Car Then Built Paul Mitchell and Patrón Tequila
from Success Story with Scott D. Clary
➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com ➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory John Paul DeJoria is an entrepreneur and philanthropist with a net worth of roughly $3 billion, best known as co-founder of John Paul Mitchell Systems and Patrón Spirits Company. He started Paul Mitchell in 1980 with a $700 loan while living out of his car and selling shampoo door-to-door. That company now generates over $900 million in annual revenue with products sold in more than 80 countries. In 1989 he co-founded Patrón Tequila, which grew into one of the world's top-selling ultra-premium tequilas before Bacardi acquired it in 2018 for $5.1 billion, one of the largest spirits deals in history. His journey from homeless to billionaire made him one of the most respected voices on entrepreneurship and resilience, and he's pledged to give away the majority of his wealth through JP's Peace Love and Happiness Foundation. ➡️ Show Links https://bandero.com/ https://www.peacelovehappinessfoundation.org/ ➡️ Podcast Sponsors Hubspot - https://hubspot.com/ Huel - https://huel.com/scott (Code: scott) NetSuite - https://netsuite.com/scottclary/ Framer - https://framer.com/design (Code: SuccessStory) LinkedIn Ads - https://linkedin.com/scottclary Upwork - https://upwork.com/ Dell - https://dell.com/dell-pro AutoPilot - https://www.joinautopilot.com/landing Cohesity - https://www.cohesity.com/datacloud Whatnot - https://www.whatnot.com/ Monarch - https://www.monarch.com/ (Code: success) Cash App - https://cash.app/ (Code: cashapp10) MyFitnessPal - https://podcasts.myfitnesspal.com (Code: SCOTT) Scribe - https://scribe.how/success (Code: SuccessStory) Noom - https://www.noom.com/ ➡️ Talking Points 00:00 – Intro 02:13 – Why Unshared Success Is Failure 12:56 – Why Entrepreneurs Quit Too Soon 14:48 – How to Make Customers Come Back 16:44 – Can You Skip Life’s Hard Lessons? 18:46 – Your Words Create Your Reality 25:15 – Sponsor Break 28:04 – How Rock Bottom Built His Resilience 35:37 – What Stressed Parents Teach Their Kids 37:40 – Do You Have to Be Ruthless to Win? 40:58 – Are Entrepreneurs Born or Made? 42:24 – Why Silence Makes You More Creative 44:33 – Stop Letting the Past Control You 46:21 – Secret Missions with Gaddafi and North Korea 48:52 – Why He Pledged Half His Fortune 54:01 – Sponsor Break 58:35 – The Two Mountains Every Achiever Faces 1:05:08 – It’s Never Too Late to Be Happy 1:08:52 – Why Modern Entrepreneurs Quit So Easily 1:15:20 – Why Giving Kids Everything Ruins Them 1:18:04 – Today’s Biggest Opportunities for Entrepreneurs 1:23:26 – Make Money Without Hating Your Life 1:24:34 – The #1 Lesson About Success 1:26:07 – Why Billions Changed Nothing 1:29:18 – What He’d Tell His Homeless Self
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John Paul DeJoria - Billionaire Co-Founder of Paul Mitchell & Patrón | He Lived in His Car Then Built Paul Mitchell and Patrón Tequila
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