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EPISODE · Aug 5, 2026 · 6 MIN

Joining a movement and not just a franchise

from The Clara James Approach to learning · host Dawn Strachan

When I first decided to franchise the business it was about sharing our systems and resources, but I felt misaligned with it. It felt like I'd got the paint out of the cupboard, but not yet painted the picture. Gradually I realised that actually it is our ethos that is more important. Our philosophy. We don't just talk about supporting SEND children, we start with the child in front of us and start with them, not generally but that child in that moment. A label (or lack of label) gives us a starting point, but it doesn't tell us everything, because we are all truly unique.The franchise is actually for those who want to become part of something stronger than branding and systems, and resources. It is those who feel aligned and genuinely want to make a difference to the lives of each individual child that we work with.If this sounds like you and you want to have a chat or learn more about our ethos, please do get in touch at [email protected]

Episode metadata supplied by the publisher feed · Published Aug 5, 2026

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When I first decided to franchise the business it was about sharing our systems and resources, but I felt misaligned with it. It felt like I'd got the paint out of the cupboard, but not yet painted the picture. Gradually I realised that actually it is our ethos that is more important. Our philosophy. We don't just talk about supporting SEND children, we start with the child in front of us and start with them, not generally but that child in that moment. A label (or lack of label)...

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Joining a movement and not just a franchise

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