Jon Bier: Mastering the Art of PR, Media Manipulation Tactics, Creating Value For Consumers

The goal was always to solve problems for people. This is one of the mantras that Jon Bier lives by and has helped him succeed in what he does best. Jon Bier is the founder and chief executive of Jack Taylor PR, a boutique public relations agency with offices in Brooklyn and Venice Beach.Jon sits down with Mary in a conversation that revolves around PR, winning clients, growing a brand, and running a successful business. There is no shortcut to success and Jon knows the kind of work one needs to put in to get to the top. It’s not an easy task to tackle, but it is definitely now impossible to achieve.The duo talks about how providing value to your customers can help you win them over, the tactics used by people who manage to build a billion-dollar brand, and the importance of focusing on consumer-based solutions when dealing with client needs and requests. Jon also shares snippets of his life before he became a PR brand himself, how he found love, life living on a farm, and how changing his lifestyle has made him a changed man. What We Discussed:00:00 Intro00:52 Sticking to the paleo chef04:18 Who is Jon Bier?06:18 Looking back when he practiced law08:21 This is how Mary met Jon10:20 How the fear of failure became a powerful motivator13:25 How to crush PR and bring in more clients15:35 Solving big problems for brands and helping people18:07 Providing value to you and your consumers21:50 People who built billion-dollar brands28:10 The tale of Cerro Gordo33:36 Joe Rogan’s brand builder tactics36:11 When the brand doesn’t have a future39:49 Jeans preferences and functional clothing42:43 Becoming a husband, a dad, and a family man49:38 From being carefree and free-spirited to the current Jon52:47 People use vulnerability and human emotions to sell products58:59 How do you express your anger?01:04:33 Media manipulation to hike up interest in the market01:06:51 What do you think about aliens?01:09:19 Mini bars are out of touch nowadays01:17:23 Consumer-based solution when dealing with clients01:20:13 Everyone has different needs and how you change your lifestyle01:22:37 What does your supplementation look like?01:26:58 What made you start a podcast?01:30:24 Living a life on a farmFollow Jon Bier:One Day with Jon Bierhttps://www.jacktaylorpr.com/https://www.instagram.com/jacktaylorpr/Follow Mary Shenouda:https://www.instagram.com/paleochefhttps://paleochef.com/https://www.linkedin.com/in/maryshenouda/https://www.tiktok.com/@paleochef