Jon Wuebben - Content Is Currency
from Cheri Hill Show Hosted by Cheri Hill
http://contentiscurrency.com/ http://cherihillshow.com/ Think money is the main currency in business? Think again. The dominance of the web and the human behavior spawned from it as a result has turned social content into a new, increasingly important, currency. Most organizations are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers. In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency, my guest, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization and Social Media Marketing techniques, and provides you with the tools and strategies you need to get your online content noticed.
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