Jonah Berger on How to Change Anyone's Mind

In this Marketing Over Coffee: Learn about NY Times Best Selling Author Jonah Berger's New Book The Catalyst! Direct Link to File Brought to you by our sponsors:LinkedIn and Klaviyo The 5 Techniques to change someone's mind Not Pushing, but removing the obstacles to change Reactance and the freedom of choice Changing it up with the case studies The power of the menu 9:41 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! Reducing the distance Confirmation bias Asking for less 17:22 Email marketing is one of Klaviyo's core offerings – when you leverage personalization driven by a 360-degree view of the customer, they're more relevant and improve your relationship. Get a free trial now at Klaviyo.com/coffee Eliminating risk is not the same thing as eliminating uncertainty Overcoming switching costs The cost benefit timing gap Going through times of tremendous stress are actually change opportunities Join the Analytics for Marketers Slack Group! (Get the Job reports!!) Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access! Buy The MoC Playbook now! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.