Jonathan Eifert: From Piano Performance To Public Relations: Musician Marketing For The 21st Century And Why It Matters

from Crushing Classical · host Jennet Ingle

What you'll hear: “Branding” and “Marketing” and what that all MEANS ANYWAY Why branding matters even to the Joe Schmoe Average Classical Musician. Hear a *real life* example of a musician and the platform they built using social media What building your online presence *actually* is - it’s pretty old school actually… The unfortunate truth about orchestras’ budgets where social media marketing is concerned… Groundbreaking ideas for marketing for arts organizations - and what it would take to implement The big piece of advice on your own approach to social media that you have to hear → hint *you can’t get this answer on google* Follow Jonathan on Instagram @jonathaneifert and Facebook: https://www.facebook.com/JonathanEifertPublicRelations/ Other mentions in the show: Pianist Stephen Hough: https://www.facebook.com/houghhough/ Tenor Michael Fabiano: Instagram: @michaelfabiano https://adaptistration.com/ - musician blog mentioned in the show: Drew McManus I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than https://www.ficksmusic.com/discount/CRUSH Use the link above to get 10% off your order!Your portfolio career is YOURS to design. If you are seeking inspiration, grab the first chapter of my book for FREE at the link below! You are allowed to thrive, and your artistry MATTERS.https://jennetingle.kit.com/c6e4009529Make sure you SUBSCRIBE to Crushing Classical, and maybe even leave a nice review! Thanks for joining me on Crushing Classical! Theme music by DreamVance.I help people to lean into their creative careers and start or grow their income streams. You can read more or hop onto a discovery call from my website. https://jennetingle.com/work-with-meI'm your host, Jennet Ingle. I love you all. Stay safe out there!

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This episode was published on October 4, 2018.

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